Indoor Media Testimonial + Joe D’Alimonte - Swiss Chalet - Safeway

Comments:: I like the Safeway program because it’s one of the few forms of marketing that’s measurable. We’ve done many forms of advertising over the years, probably everything you can think of. We’ve narrowed our choices down to marketing we can track. Even if we only get 10-15 coupons a week, that’s a success in our minds. However, we see a greater return along the lines of 20-25 coupons per store per week. That’s 25 tables ordering an appetizer which has low food costs and they order two entrees and beverages. We are exposing guests to new products, bringing in cash flow and once have them here - we recognize that it’s our responsibility to bring them back in. Avenues like this allow us to expose customers to our new product lines and compete with other options, whether it be another restaurant or a backyard BBQ. We are renewing for our 3rd time.