We have been participating in the register tape program for a year now and have had an excellent return on our investment. I will definitely renew our advertising and would recommend that businesses try this type of advertising. We feel so confident with this program. We just renewed for three years - We are advertising in FIVE SAFEWAY GROCERY STORES NOW, all for three years! We get a handful of coupons everyday. RTUI captures the customers in the neighborhood. It helps bring people back over and over again. It's all about the return on our investment and we get a great return on our investment!!