For our business model its very hard to track our marketing since we don't collect the coupons. I was very happy with my business growth from my first ad so I decided to really test this out. I took a second ad in an area that I do very few deliveries. After just one year it is my second best area right behind the area around my first ad. I plan to ad to more stores. I highly recommend this advertising to all businesses looking to increase their market share.