Grocery Store:

Safeway

Customer's Name:
Michael Hassett
Business:

Sport Clips

Address:
8435 Sand Cherry Lane Laurel, MD 20723 US
Phone:
(703) 850-7074
Redemptions
Per Week:
20
Per Month:
80
Comments:
For a cost approximately $1800, we ran a dual offer at Marrtin's the local grocery store. One offer was a complimentary haircut for new client which generated 98 redemptions. The second offer was a $5 off coupon which generated redemptions of 320 coupons. Combined our cost per redemption was just under $5.75, below our target range of $8-$10 per redemption. {* While our redemption over all was positive, we believe our $5 Off coupon was too aggressive and resulted in over-discounting to existing customers. We are modifying our offer to $5 Off our Premium service ONLY. As before this will lower demands and give us a more accurate prediction of the value of this advertising.)
Signature:
Michael Hassett
Coupon:
Sport Clips
[This testimonial coupon is not redeemable]