Here in Arkansas, the liquor industry is required by law to avoid coupon advertising completely. My use of this supermarket receipt AD is great to report all of my seasonal specials without requiring any coupon to get those specials. And even though this is an ad and not a coupon, we still see indications that the ad is working very well! I am learning as time goes by that many others and even new residents in the area also see my ad at Kroger! They are constantly reminded where we are, what we do to keep their favorite spirits store from a convenient and nearby location! I can see a growing group of regulars responding with their purchases, so I can heartily recommend this super local communication tool to anyone who wants to increase their local business.