We have been participating in the register tape program for fifteen months now and have had an excellent return on our investment. We are very pleased with the response with the program (unlike other advertising) we see a consistent level of redemptions each week. We see fifteen to twenty coupons, a week with an average ticket of thirty-five to forty dollars. We are seeing a $4.10 to $4.70 return on each dollar we spend on the program. Fantastic!