The coupon gives customers incentive to come in and shop. I have so many ladies that will just go buy a candy bar at the grocery just so they can get coupon! So many of them justify their spending with the discount and it allows them to add on additional items to their transaction with little to no guilt! We receive approximately sixty coupons per month. We've participated in the RTUI program for a year. We would renew this advertising program! We recommend this program to other businesses.