Sentry Foods stores got their start in the Milwaukee area in the 1960s, being operated and supplied by the Godfrey family. In the mid-1980s, Fleming Companies, Inc., at the time a major wholesaler, bought the majority of the stores and took over supplying them.
Being predominantly a wholesaler, Fleming was never a major force in the retail market, and as a result of missteps and poor financial choices, Fleming went bankrupt in 2000 and was forced to sell off the stores. Each store is now independently owned and operated. Terry Daniels owns and operates six: Janesville East, Janesville West, Whitewater, Elkhorn, Walworth and recently, Belleville, Wisconsin. They are all supplied by Supervalu of Eden Prairie, Minnesota.  Brothers Tim and Kevin Metcalfe own and operate three: Madison and Wauwatosa. These stores are branded under the "Metcalfe's Market" name. Metcalfe's also operated stores in Waunakee and Middleton which have since closed.
Sentry Foods provides groceries to your local community. Enjoy your shopping experience when you visit our supermarket.